9th Annual Biomarkers Congress
Marketing and Salesforce Effectiveness Under the Revised PhRMA Code
Hyatt Regency Philadelphia at Penn's Landing
201 S. Columbus Blvd.
Philadelphia, PA
http://

Schedule of Presentations:

Monday, March 23, 2009
08:00:00 (Workshop) Registration and Continental Breakfast for Workshop Participants
09:00:00 (Workshop) : Track B : NEW MEDIA UNDER THE PHRMA CODE
09:00:00 (Workshop) : Track A : PHRMA GUIDING PRINCIPLES ON DIRECT TO CONSUMER ADVERTISEMENTS Alan G Minsk, Amit B Patel
10:30:00 (Workshop) Networking and Refreshment Break
12:00:00 (Workshop) Lunch for Workshop Participants
12:00:00 Registration Opens for Main Conference
13:00:00 Chairperson's Welcome and Opening Remarks
13:15:00 (Keynote) THE EVOLVING PHARMACEUTICAL/BIOTECH ENVIRONMENT Sue Foelix
14:00:00 (Keynote) LAWSUITS AGAINST PHRMA Joseph P McMenamin
14:00:00 INTERPRETING THE CODE : Establishing a Company-Wide Interpretation of the Ambiguous Terminology in the Revised PhRMA Code to Effectively Execute the Necessary Changes in your Sales and Marketing Efforts John Vieira
14:45:00 Networking and Refreshment Break
15:15:00 BRINGING EDUCATIONAL VALUE AND BRAND MESSAGE TO PHYSICIANS
16:00:00 THE FATE OF THE PHARMACEUTICAL REP Norbert Stone
16:45:00 (Roundtable) INTERACTIVE ROUNDTABLES
17:30:00 Close of Day One
Tuesday, March 24, 2009
08:00:00 Continental Breakfast for Conference Participants
09:00:00 Chairperson's Recap of Day One
09:05:00 (Roundtable) Key Points from Roundtable Discussions
09:30:00 MAXIMIZING PHYSICIAN FACE TIME Vyom Bhuta
10:15:00 Networking and Refreshment Break
10:45:00 SALESFORCE TRAINING: GETTING YOUR TEAM UP TO SPEED
10:45:00 MARKETING AND SALES COLLABORATION Nicholas Cutrone
11:30:00 ENFORCEMENT AND LIABILITY W. Andrew H Gantt III
12:15:00 Lunch for Conference Participants
13:15:00 STATE LAWS AND THE NEW PHRMA CODE Larri A Short
14:45:00 INTERNATIONAL PERSPECTIVE Thomas Reimann
15:30:00 (Panel) PANEL DISCUSSION John Vieira, Joseph P McMenamin
16:15:00 Conference Concludes
4th Annual Pharma R&D Asia Congress
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