Health China
Advertising and Promotions for the Pharmaceutical Industry
The Carlton Hotel
88 Madison Avenue
New York, 10016
http://

Schedule of Presentations:

Monday, November 17, 2008
07:30:00 Registration and Continental Breakfast
08:45:00 Co-Chairs’ Opening Remarks
09:00:00 Planning Advertising and Marketing Programs in Light of a New Administration and Congress Daniel A Kracov, James Czaban, John P Ford
10:25:00 Morning Coffee Break
10:35:00 Incorporating FDAAA Regulations into an Existing DTC Promotion Program Marc J Scheineson
11:15:00 Preventing Other Types of External Communication from Being Construed as Promotion Erik Eglite, James A Frederick, Catherine Wertjes
12:45:00 Networking Luncheon for Speakers & Delegates
14:00:00 Advertising and Promotion: Employing the Competitor Complaint Avenue to Your Advantage Randi W Singer, Saul H Perloff
15:10:00 Afternoon Refreshment Break
15:20:00 Preparing for More Stringent Regulation in Wake of Groundbreaking Preemption Decisions Joseph J Leghorn, Thomas A Smart
16:10:00 Picking Up Where the Federal Government Left Off: The States’ Growing Interest in Regulating Drug Promotion Gary C Messplay, Elona Kogan, Barry H Boise
17:30:00 Conference Adjourns to Day 2
Tuesday, November 18, 2008
08:45:00 Co-Chairs’ Remarks
09:00:00 Creating and Implementing Policies to Prevent Off-Label Promotion Timothy Ayers, Coleen Klasmeier, W. Andrew H Gantt III
10:00:00 Morning Coffee Break
10:15:00 Evaluating the Limits on Public Communications Prior to Receipt of FDA Approval Michael K Rosen, Howard L Dorfman
11:25:00 Internal Review Process for Promotion: Minimizing Time and Maximizing Effectiveness Curt Oltmans, Mary Sullivan, Peter O Safir, Tanya D Berlage
12:50:00 Networking Luncheon for Speakers & Delegates
14:05:00 DTC and DDMAC: Working with the FDA’s Guidelines to Protect the DTC Program for Scrutiny James R Ravitz, Kathleen M Sanzo
15:15:00 Afternoon Refreshment Break
15:25:00 Applying Existing Print and Television Advertising Rules to Internet Promotions Joseph P McMenamin, Alessandra C Ravetti
17:30:00 Conference Adjourns
Wednesday, November 19, 2008
09:30:00 Post-Conference Boot Camp: DEVELOPING ADVERTISING AND MARKETING STRATEGIES THAT WITHSTAND GOVERNMENT SCRUTINY W Randall Bassett
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