Biotech China 2014
Advertising and Promotions for the Pharmaceutical Industry
The Carlton Hotel
88 Madison Avenue
New York, 10016

Schedule of Presentations:

Monday, November 17, 2008
07:30:00 Registration and Continental Breakfast
08:45:00 Co-Chairs’ Opening Remarks
09:00:00 Planning Advertising and Marketing Programs in Light of a New Administration and Congress John P Ford, James Czaban, Daniel A Kracov
10:25:00 Morning Coffee Break
10:35:00 Incorporating FDAAA Regulations into an Existing DTC Promotion Program Marc J Scheineson
11:15:00 Preventing Other Types of External Communication from Being Construed as Promotion Catherine Wertjes, James A Frederick, Erik Eglite
12:45:00 Networking Luncheon for Speakers & Delegates
14:00:00 Advertising and Promotion: Employing the Competitor Complaint Avenue to Your Advantage Saul H Perloff, Randi W Singer
15:10:00 Afternoon Refreshment Break
15:20:00 Preparing for More Stringent Regulation in Wake of Groundbreaking Preemption Decisions Thomas A Smart, Joseph J Leghorn
16:10:00 Picking Up Where the Federal Government Left Off: The States’ Growing Interest in Regulating Drug Promotion Barry H Boise, Elona Kogan, Gary C Messplay
17:30:00 Conference Adjourns to Day 2
Tuesday, November 18, 2008
08:45:00 Co-Chairs’ Remarks
09:00:00 Creating and Implementing Policies to Prevent Off-Label Promotion W. Andrew H Gantt III, Coleen Klasmeier, Timothy Ayers
10:00:00 Morning Coffee Break
10:15:00 Evaluating the Limits on Public Communications Prior to Receipt of FDA Approval Howard L Dorfman, Michael K Rosen
11:25:00 Internal Review Process for Promotion: Minimizing Time and Maximizing Effectiveness Tanya D Berlage, Peter O Safir, Mary Sullivan, Curt Oltmans
12:50:00 Networking Luncheon for Speakers & Delegates
14:05:00 DTC and DDMAC: Working with the FDA’s Guidelines to Protect the DTC Program for Scrutiny Kathleen M Sanzo, James R Ravitz
15:15:00 Afternoon Refreshment Break
15:25:00 Applying Existing Print and Television Advertising Rules to Internet Promotions Alessandra C Ravetti, Joseph P McMenamin
17:30:00 Conference Adjourns
Wednesday, November 19, 2008
4th Annual Pharma R&D Asia Congress
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