3D Tissue Models
Pharmaceutical Sales & Marketing Executive Congress: Generating BIG Returns in a Changing Compliance Environment
Bethesda North Marriott Hotel & Conference Center
5701 Marinelli Road
North Bethesda, MD

Schedule of Presentations:

Monday, March 31, 2008
07:30:00 Breakfast & Networking
08:25:00 Chairpersons’ Welcome Remarks
08:30:00 The ‘State of the Industry’ – Challenges & Opportunities in 2008 and Beyond Chris Bogan, Jeanne Miller, Robin L. Winter-Sperry, Lori Ryan
09:35:00 Beyond the DTC Decade: What are the Focus Areas for Brands Name Drugs and Generics? Ellen Shapiro, Kathy Kastner, David Lapinski, Nayan Shah
10:20:00 Refreshments & Networking
11:05:00 ePharma Strategies – Future Opportunities for Cultivating Relationships Mark Gleason, Bruce Grant
12:00:00 Luncheon & Networking
13:30:00 iiBIG’s 2008 KEYNOTE PANEL: Legislative & Regulatory Outlook: 2009 and Beyond Jim Greenwood
14:35:00 Winning Strategies to Cultivate Multicultural Consumers Liliana Gil, Cynthia Nelson, Jeronima Pilar
15:15:00 Networking & Refreshments
15:50:00 Linking the Tablet PC-armed Field Force with Emerging e-Technology to Deliver the Right Message, to the right Prescriber ~ Right Now! Richie Bavasso, Chuck Costas
16:35:00 Innovation in Pharmaceutical Research/Marketing – A Case Study Peter Simpson
17:05:00 Voice of the Customer to Develop Product Line Extension – Case Study John S. Lenart
17:30:00 Optimizing Use of Patient Level Data – Seizing New Knowledge Channels while Coping with New Guidelines Ganesh Vedarajan
17:30:00 Service Provider Showcase
17:45:00 RoadWarrior: Accelerate your sales force with location-based technology Rick Kennedy
18:00:00 Evidence based Medicine and Value to Pharma Marketing Taro Tamura
18:30:00 Evening Networking Reception
Tuesday, April 1, 2008
07:30:00 Breakfast & Networking
08:30:00 Communicating Risk- Key Issues at Hand John Mack, Scott M. Lassman, Hugo Stephenson, Harry Sweeney
09:15:00 Sharpening Your Edge by Enhancing Regulatory Know-How – Best Practices and The New Rules of the Game Ilyssa Levins, Glenn N. Byrd, Paul Savidge, Janet L. Rose, Wayne L. Pines
10:00:00 Refreshment & Networking
10:35:00 Measuring the Effectiveness of Your Promotions: How Can You Keep On Track? Eric Talbot
11:10:00 Compliant Medical Education Strategies: Success Stories Sarah Mooney
11:55:00 Direct to Women -Brand Engagement & Patient Participation: Successful Strategies in Women’s Health Kelley Connors
12:30:00 Physicians on CMEs: New Perils to Consider Adriane Fugh-Berman
13:00:00 Conference Concludes
13:00:00 Optional Post-Conference “Working Lunch” Workshops, Round-table Meetings,
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